During fitness training near his hometown in June 1988, John was hit by an 8 tonne truck as he rode his bike. The impact resulted in John suffering multiple breaks to his pelvis and back, a fractured sternum, punctured lungs, a broken arm, and left John a paraplegic. It took astonishing courage and determination, but somehow this near-fatal accident was the making of him. Despite the grief of what he had lost, the excruciating physical pain and the challenges of daily life in a wheelchair, John decided he would become bigger and stronger than ever.
“In business and in life, we all face obstacles and crossroads. While my story seems like an extreme account of setbacks and facing up to them, the message is not about those obstacles, or how they got there, more about learning to see challenges, or adversity if you like, and welcoming it as a fuel to feed off . Any of the great people I have met have harnessed adversity and turned it into an energy that allows them to achieve so much more. All of us can do that, we simply have to make that choice.”