Originally from Altona, MB in the heart of the Red River Valley, it surprises a lot of people to find out that I don’t come from a farming background. I actually grew up in a construction family, with my dad still running the company he bought in his 20’s. It wasn’t until I was 19 that I went to work on a farm for the first time, but it was enough to hook me. The following summer I did custom spraying for Agricore and worked on another farm during non spray days, then decided to go to school.
I did the Diploma program at the University of Manitoba and graduated with the Finance option, to go into Ag lending. However, the marketing class got me hooked within the first two months and changed my focus. As a summer job for two years I worked as a grain buyer at Bunge in Altona, buying canola and flax for the crush plant.
I enrolled in the Degree program immediately following Diploma, and two years later finished with a B.Sc. in Agribusiness. While in the Degree program, I started working part time as an advisor with Ag-Chieve out of Winnipeg, advising farmers on selling their grain.
In 2010 I was looking for a change and started a franchise of Agri-Trend Marketing, building it over the next six years, before selling it in 2016 and going independent.
IntelliFARM is the culmination of nine years of working in the market analysis and consulting world, and I am excited to be part of this to continue helping farmers improved their bottom line through strategic marketing decisions.