CWB Monitor
Winnipeg, MB
Marketing Grain Without the CWB Single Desk
Wednesday, January 25 11:00am - 12:pm Room 1
Thursday, January 26 3:30pm - 4:30pm Room 3
Bio
Mr. De Pape has been involved in the Canadian grain industry in various capacities for the past 30 years. He held various grain merchandising positions with Cargill Limited before becoming an independent floor trader at the Winnipeg Commodity Exchange (WCE) (now ICE Futures Canada). He later was appointed Director of Marketing at WCE where he was heavily involved in the development of new futures contracts and the redesign and improvement of existing contracts. He established a Canadian office for Sparks Companies Inc (name changed later to Informa Economics, Inc) in Winnipeg, where his consulting work focused on grain handling, transportation and risk management in Western Canada. He also works with Castle Currency Management, a Canadian company providing foreign exchange strategies for Canadian firms with a particular focus on agricultural markets. He is currently working with the grain industry developing risk management tools and information systems for the post-single desk era. He actively analyzes grain marketing issues such as CWB performance and economic impact from a business perspective through his blog The CWB Monitor.
He has a Bachelor’s Degree in Agriculture and a Masters in Business Administration (Agribusiness), both from the University of Manitoba.
Follow John De Pape on Twitter: @CWBMonitor
Session Summary
2012 will mark the beginning of a new market structure for Western Canadian farmers with the end of the CWB single desk. A feature of this new market will be a voluntary CWB operating alongside grain companies, processors and smaller dealers. Competing for farmers' grain with both long-standing grain companies and new players, new pricing mechanisms for milling wheat, durum and barley will be presented to farmers. Issues that need to be addressed include market signals and how to read them (what do they mean to farmers), how voluntary pooling will work and how farmers can benefit from it, quality (how do we provide what customers want) and how farmers will benefit from a whole-farm marketing perspective (how will the end of the single desk effect canola, peas and other "non-CWB" crops). Fundamental to marketing success will be a solid understanding of how all these factors will work together. It's not as daunting as it may seem.
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